Disrupting the TV

The television has come a long way in the past decades but as of late, it has stalled to some degree and needs some serious changes. 3D televisions as well as those that are connected with internet phones have been around but not really caught on. this disruption will be led by the second screen, specifically by integrating devices like tablets and smartphones into the TV experience. This makes sense when you understand that the TV is generally a shared screen in a communal setting. Therefore, the TV is likely the wrong screen to deliver “personal” or “individualized” experiences. Where this gets exciting is when the communal and individual TV experiences get integrated together. For example, while watching a football game on the big screen with friends, I can use my tablet or smartphone in conjunction with the game to see elements personalized to me: things like camera angles, replays, relevant fantasy league data or other stats of interest to me — not others in the room. What do you think about the direction TV is headed?